Gustavo Lauria

President & CCO

Together with Marco Vega, Gus co-founded We Believers and Creyentes.
During his career, he has put a special focus on creating advertising that goes beyond advertising,
encouraging brands to generate a real impact in people's lives and in the world.
Under his creative leadership, We Believers won more than 300 international awards, including Independent Agency of the Year at the 2022 Cannes Lions and the 2023 Clio Awards, as well as 2022 Creative Agency of The Year according to AdAge.
He was named one of the 50 Most Creative People in the World by AdAge in 2016.
Gus was selected by the Cannes Lions to judge three times at the Titanium, Innovation and United Nations SDG categories.
He is one of the very few members of the AB Inbev global council. Also co-chairman of the US Hispanic Creative Circle. And co+founder and board member of E6PR, one of the leading sustainable packaging labs in the World.