José Quijano
Managing Partner, Head of Client Services
Natalia Gamarra
Head of Production
Santiago Luna Lupo
Executive Creative Director
Nallely Recinas
Account Director
Patricio Elfi
Executive Creative Director
Marta Noriega
Director of Finances
José Quijano
Managing Partner, Head of Client Services
Jochi is a strategic leader with over 19 years of management experience in advertising. He has led cross-functional teams for global, regional, national, and local brands. Proven success in solving business challenges and developing effective campaigns with both award-winning results and bottom-line impact. Inspires creative excellence and collaboration across partners and teams.
Natalia Gamarra
Head of Production
Natalia has been working in the advertising industry for more than 25 years. She has produced several award-winning campaigns for regional and global clients at the most creative agencies in Argentina.
Natalia spent 12 years at Madre Buenos Aires, first as Head of Integrated Productions and then as Director of Operations, where she honed her organizational coordination and resource management skills. She joined We Believers in 2020 as Head of Production and is responsible for making things happen as is committed to developing the internal production house: WE DOERS.
Santiago Luna Lupo
Executive Creative Director
For the last 18 years, Santiago has worked with a wide variety of local and global clients at independent creative agencies in New York, Miami and Buenos Aires. He has beed part of We Believers from its beginning, as a key member of Gus’ team creating buzzworthy awards-winning work which has been recognized with over 300 accolades from renowned industry festivals like Cannes Lions, D&AD, and One Show. In his spare time, he has written stories on paper napkins, hacked NYC windows with duct tape and most recently had his first children’s book published.
Nallely Recinas
Account Director
15 years ago, she began her journey in creativity; Before becoming a Believer, she worked at local, regional, and global agencies like Publicis, Anonimo & Ogilvy. Throughout her career, she has managed regional and national brands such as Reebok, Unilever, Aeroméxico, Delta, Burger King, and Corona, to name just a few.
Today at We Believers, she leads the work developed for the most influential brands in Latin America, such as Corona, Modelo & Burger King, which has been recognized with over 100 awards at festivals such as One Show, D & AD, and Cannes Lions.
Patricio Elfi
Executive Creative Director
He has been working for the past 18 years in some of Argentina’s most creative agencies before he became a believer. Art Director at BBDO, Sr. Art Director at Santo and Creative Director at Ogilvy led him to the Executive Creative Director position at We Believers, where he is deeply involved in the work across all agency accounts for all three offices. He has helped global and local brands create disruptive work in all kinds of media, achieving awards at Cannes, D&AD, One Show, Clio, and every major advertising festival.
Marta Noriega
Director of Finances
Marta has extensive experience in Corporate Finance. She started her career working for multinational organizations including Bank of America and Merck Laboratories doing debt capital markets and financial planning, she then transitioned to the entrepreneurial world, overseeing and establishing financial structures for various startups and not-for-profit organizations. She has served as the Director of Finance for three different boutique advertising agencies in the past 20 years and has been part of the We Believers team since its inception.
Marta holds a degree in Economics from ITAM in Mexico and a Master of Business Administration from the Darden School of Business at the University of Virginia.
& Top 100 by 
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to judge three categories: Titanium, Innovation and 
Sustainable Development Goals.
, CLIOS and President at EL SOL, EL OJO, and WAVE among others.
consultant and engineer at 
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board member.