Gustavo Lauria

As Founder, CCO, and Copywriter at We Believers, Gus works hand in hand with clients to create career-defining work. Since founding We Believers, he has focused on creating advertising that goes beyond advertising, encouraging brands to make a real impact on both their businesses and people’s lives. He has served as a Cannes Lions juror four times, and in 2024, he was selected as Jury President for the UN. Sustainable Development Goals Lions. Under his creative leadership, We Believers was named Independent Agency of the Year at the Cannes Lions International Festival of Creativity and the Clio Awards, as well as Creative Agency of the Year by Ad Age. He was named one of the 50 Most Creative People in the World by Ad Age and inducted into the U.S. Hispanic Creative Circle Hall of Fame. Gus also sits on AB InBev’s Global Creative Council. Beyond advertising, he invented the Edible Six Pack Rings, which Fast Company recognized as a World Changing Idea. He currently serves on E6PR’s board.