José Quijano
Managing Partner, Head of Client Services
Marcia Jaes
Head of Production
Santiago Luna Lupo
Executive Creative Director
Natalia Gamarra
Director of Operations
Patricio Elfi
Executive Creative Director
Marta Noriega
Director of Finances
José Quijano
Managing Partner, Head of Client Services
José “Jochi” Quijano is a well-rounded, passionate advertiser with 16+ years of management experience leading teams for regional (LATAM), national and local US Brands. He has been key to the successful development and implementation of effective and internationally recognized award-winning campaigns. As Managing Director he is critical to all agency efforts, managing resources, and operations.
Just a few of the brands Jochi has worked with: Anheuser-Busch, Bacardi, Best Buy, Charter Communications, Citibank, Comcast, Farmers Insurance, Heineken, Remy-Martin Cointreau, Sony, TD Bank, Walmart and Volkswagen.
Marcia Jaes
Head of Production
More than 20 years of experience working at top level production and post production companies to provide creative and efficient solutions, making sure projects get done on time, within budget and to the highest level of craft.
During her career she handled Global budgets to Pro Bono ones from brands such as Heineken, AbInbev, Ford, Nissan, McDonald’s, Burger King, T-Mobile, Sprint, AT&T, Comcast, Crest, Honda & Toyota to name a few.
Santiago Luna Lupo
Executive Creative Director
For the last 16 years, Santiago has worked with a wide variety of local and global clients at independent creative agencies in New York, Miami, and Buenos Aires. He has been part of We Believers from its beginning, as a key member of Gus' team creating buzzworthy award-winning work which has been recognized with over 200 awards, including Cannes Lions, a D&AD, and One Show. In his spare time, he has written stories on paper napkins, hacked NYC windows with duct tape, and most recently had his first children's book published.
Natalia Gamarra
Director of Operations
Natalia has been working in the advertising industry for more than 20 years. She has produced several award winning campaigns for regional and global clients at the most creative agencies in Argentina.
Natalia spent 12 years at Mother Buenos Aires, first as Head of Integrated Productions and then Director of Operations, where she honed her skills in organizational coordination and resource management.
At We Believers, she looks at the overall structure of the agency, oversees the company's day-to-day operations, discovers opportunities for business and process improvement, and is committed to developing a strong internal culture.
Patricio Elfi
Executive Creative Director
He has been working for the past 18 years in some of Argentina’s most creative agencies before he became a believer. Art Director at BBDO, Sr. Art Director at Santo and Creative Director at Ogilvy led him to the Executive Creative Director position at We Believers, where he is deeply involved in the work across all agency accounts for all three offices. He has helped global and local brands create disruptive work in all kinds of media, achieving awards at Cannes, D&AD, One Show, Clio, and every major advertising festival.
Marta Noriega
Director of Finances
Marta has extensive experience in Corporate Finance. She started her career working for multinational organizations including Bank of America and Merck Laboratories doing debt capital markets and financial planning, she then transitioned to the entrepreneurial world, overseeing and establishing financial structures for various startups and not-for-profit organizations. She has served as the Director of Finance for three different boutique advertising agencies in the past 20 years and has been part of the We Believers team since its inception.
Marta holds a degree in Economics from ITAM in Mexico and a Master of Business Administration from the Darden School of Business at the University of Virginia.
& Top 100 by 
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to judge three categories: Titanium, Innovation and 
Sustainable Development Goals.
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board member.